Alejandra "Alex" Lievano is a visionary branding consultant dedicated to helping individuals, businesses, and organizations craft meaningful and purpose-driven brands. With a unique approach that integrates creativity, cultural storytelling, and strategic innovation, she empowers her clients to align their brand identity with impactful goals.

As a 2022 Young Leader of the Americas and Nobel Peace Prize World Summit Speaker, Alejandra brings a global perspective to branding, combining artistic vision with entrepreneurial acumen. She specializes in building cohesive brand identities that resonate deeply, foster connection, and drive engagement.

Key Areas of Expertise:

• Brand Strategy and Development
• Visual Identity Design
• Conceptual Frameworks for Purpose-Driven Brands
• Integrated Communication and Marketing Design
• Sustainable Product and Service Branding
• Community Engagement and Brand Storytelling

Through her creative consultancy, Blue Candela Creative Lab, Alejandra provides tailored solutions to help clients define and amplify their unique voices. Her services include:

• Brandbooks: Developing comprehensive brand guidelines and frameworks that reflect your core values and vision.
• Creative Strategy: Crafting innovative roadmaps to guide purposeful brand growth.
• Visual Identity Design: Creating cohesive and visually compelling designs, including logos, websites, and promotional materials.
• Sustainable Branding Solutions: Aligning your brand with eco-conscious practices and impactful messaging.

Alejandra’s passion lies in creating brands that inspire and connect. By blending artistry with strategy, she helps her clients not only stand out but thrive in an ever-changing marketplace.